expertise
FULL STRATEGIC AND VISUAL IDENTITY
When?
For brands that need a clear direction from the ground up to inform further decision-making in business. Full identity includes steps like positioning, mission, messaging, naming and a visual system that ties everything together coherently.
For brands that need a clear direction from the ground up to inform further decision-making in business. Full identity includes steps like positioning, mission, messaging, naming and a visual system that ties everything together coherently.
BRAND AND CULTURE AUDIT
When?
When feeling misaligned, inconsistent, or disconnected from their audience. Especially useful before a refresh or special projects.
When feeling misaligned, inconsistent, or disconnected from their audience. Especially useful before a refresh or special projects.
LOCALISATION + CULTURAL STRATEGY
When?
For brands looking to feel locally relevant beyond surface-level references, bringing local nuance and metaphors into both the space and the brand.
For brands looking to feel locally relevant beyond surface-level references, bringing local nuance and metaphors into both the space and the brand.
BRAND ACTIVATIONS, PRODUCTION AND DIRECTION
When?
When looking to build stronger connections through events, collaborations, campaigns, and installations, while also needing support with production and direction behind the scenes.
When looking to build stronger connections through events, collaborations, campaigns, and installations, while also needing support with production and direction behind the scenes.
FULL STRATEGIC AND VISUAL IDENTITY
When? For brands that need a clear direction from the ground up to inform further decision-making in business. Full identity includes steps like positioning, mission, messaging, naming and a visual system that ties everything together coherently.
BRAND AND CULTURE AUDIT
When? When feeling misaligned, inconsistent, or disconnected from their audience. Especially useful before a refresh or special projects.
LOCALISATION + CULTURAL STRATEGY
When? For brands looking to feel locally relevant beyond surface-level references, bringing local nuance and metaphors into both the space and the brand.
BRAND ACTIVATIONS, PRODUCTION AND DIRECTION
When? When looking to build stronger connections through events, collaborations, campaigns, and installations, while also needing support with production and direction behind the scenes.
Driven by creating long-term brands that become part of a bigger picture, that influence, shape and change the landscape.
founder of Aulac R
Rufina Fakhritdi
Strategy and people are both how we work and what we're working toward. The part of the process and its goal. It sits at the core of everything we do - shaping each design and brand activation with intention and warmth.
Before founding Aulac R, I worked as a brand strategist within global teams such as Havas and alongside brands like Zaha Hadid Design. Combined with an academic foundation split between Switzerland and the UK, these experiences pulled me toward expressing the richness and diversity of lifestyles and spaces through my work.
Strategy, for us, is the language that brings this to life - connecting vitality, empathy, and commercial goals into a cohesive, living narrative.
Before founding Aulac R, I worked as a brand strategist within global teams such as Havas and alongside brands like Zaha Hadid Design. Combined with an academic foundation split between Switzerland and the UK, these experiences pulled me toward expressing the richness and diversity of lifestyles and spaces through my work.
Strategy, for us, is the language that brings this to life - connecting vitality, empathy, and commercial goals into a cohesive, living narrative.
Our brands & insights are presented, featured and win in
In-depth interviews
Desire over demand
Uncovering the deeper “why” behind behaviour and market signals
Questioning definitions
Founder-centred
Cross-disciplinary
Cultural and market signal analysis
Aspiration and emotional mapping
Interdisciplinary collaboration
Insight synthesis from adjacent fields
Analogous benchmarking
Deep founder workshops to uncover explicit and unspoken motivations
Vision-to-language translation frameworks
Narrative audits
approach
Our multidisciplinary approach drives how we think and work - in every case and in how we operate as an agency.
We partner with teams across disciplines -marketing, creative, media, and beyond - to blend visions, elevate the craft, and broaden the bigger picture.
We’re always excited to meet kindred thinkers and makers - let’s bring our worlds together.
We’re always excited to meet kindred thinkers and makers - let’s bring our worlds together.
info@aulac-r.ae
values
Driven by delivery, with flexibility in processes.
Results
Transparency - making intentions, processes, and decisions clear, visible, and easy to understand.
Transparency
Our founder was a strategist first. We were built on deep immersion: into the market, into the founder's vision, into the people we communicate to, and into the theories and academic thinking behind every field
Immersion
People at the vision, at the creation, and at the receiving. Bringing multiple visions together, we approach our projects and audience deeper with every perspective relevant
People
culture lab
Collaborations, research, articles
and notes.
Branding is inherently multidisciplinary – it's what draws us to it.curiosity, learning, and communication are at the core of not just our working processes, but also our everyday interests and approach to life.
and notes.
Branding is inherently multidisciplinary – it's what draws us to it.curiosity, learning, and communication are at the core of not just our working processes, but also our everyday interests and approach to life.
+971 58 579 70 49
example@gmail.com
Let's connect
+971 58 579 70 49
example@gmail.com
Let's connect
